This campaign targets 18-35 year old males. With Flo TV’s handy “Man Plans,” dudes will
always have the opportunity to tune in even when they’re not supposed to.
Viewers will be given instructions on how to construct the interactive prop and carry out the featured Man Plan.
The panel will make a faux picture frame that can be used to disguise the user’s Flo TV personal television.
User submitted man plans will be feature on the microsite, viewers will be able to rate each plan.
Viewers can upload an instructional “How To” video, which will allow them to share and show others how to carry out their personal Man Plan.